We are proud to partner with Cancer Research UK on their high profile “Because of You” campaign that aims to show the impact of small regular donations on scientific research.
Authenticity and casting real people in their videos is important to the CRUK brand and we spent 6 weeks mentoring our contributor Alim to record user-generated snapshots of his life with his family after surviving testicular cancer.
In order to demonstrate clearly the link between donations and scientific research we also interviewed Doctor Rachel Shaw who worked on the project to develop Cisplatin, a drug that is vital in the fight againt testicular cancer.
”We are so happy with the films and the feedback has been fantastic. Overwhelmingly the response has been that these are our best films yet. WVP were in tune with our brand and understood the importance of building strong relationships with the volunteers featured in the film - something that is a high priority to us. Nicky was really forthcoming with creative ideas and supported our user testing of storyboards. The videos were of a very high standard and we couldn't happier with the response we've had from supporters.
JULIA HATTERSLEYSENIOR DIRECT MARKETING EXECUTIVE, CANCER RESEARCH UK
Another project highlighting the importance of clinical trials saw us once again working with cancer patients and survivors to produce a series of candid and unscripted health information films.
”Woodhouse Video Production were a pleasure to work with. I found them to be organised, professional and reliable. They had great creative ideas for bringing scientific content to life and produced polished, engaging, high-quality videos.
NATALIE DONOVANHEALTH MARKETING MANAGER, CANCER RESEARCH UK
