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Well, actually, you might do. Because you’re probably one of the millions of people who have seen our TVCs for Vagisan on your telly box over the past few months.

As film production partners to award-winning creative agency, driven we are proud to have helped Jenny Éclair bring the taboo subject of vaginal dryness to prime time.

Graham Dury, Founder of driven said:

“Nicky was the perfect choice to direct this taboo-breaking campaign. We wanted to tackle the subject of vaginal dryness in a straightforward and honest way that had a lightness of touch about it. Nicky delivered this perfectly. In the end, we were spoilt for choice when it came to the edit.”

Nicky Woodhouse Director of WVP said:

“Despite being a grown woman for some 20 years, prior to this brief I had never even heard of menopausal vaginal dryness. I loved the directness and sense of fun these scripts delivered and it was a pleasure to work with a talented team to make eyebrows rise – hopefully some really bushy male ones!”

Jennie Eclair, Director Nicky Woodhouse, and Copywriter Paula Marcantonio.

female commercial director

Director of Photography Martin Roach perfecting the perfect shot.


Half the UK’s population have a vagina – and none of us would be here without them – so why should 1 in 2 women over the age of 45 put up with a bothersome vagina, when vaginal dryness can be sorted with Vagisan?!